The cable network has announced on Tuesday that Mad Men‘s seventh and final season will be aired in two separate batches. The final 14 episodes will be aired in two halves, with 7 episodes each.
“This approach has worked well for many programs across multiple networks, and, most recently for us with Breaking Bad which attracted nearly double the number of viewers to its second half premiere than had watched any previous episode,” said Charlie Collier, AMC president. “We are determined to bring Mad Men a similar showcase. In an era where high-end content is savored and analyzed, and catch-up time is used well to drive back to live events, we believe this is the best way to release the now 14 episodes than remain of this iconic series.”
“We plan to take advantage of this chance to have a more elaborate story told in two parts, which can resonate a little bit longer in the minds of our audience,” said Matthew Weiner, creator and executive producer, Mad Men. “The writers, cast and other artists welcome this unique manner of ending this unique experience.”
“Mad Men has had a transcendent impact on our popular culture, and it has played a prominent role in building our Lionsgate brand,” said Kevin Beggs, Chairman, Lionsgate Television Group. “We anticipate a remarkable seventh season thanks to the brilliance of Matthew Weiner, the entire creative and production team, and our tremendous partnership with AMC. We’re all working to ensure that the series will have the kind of powerful send-off it so richly deserves.”
The first batch, titled “The Beginning,” will air in spring 2014, while the second, “The End of an Era,” will air in spring 2015.
The strategy has worked for its meth-biz-centric series, Breaking Bad, but can the charm of Mad Men yield the same off-the-charts ratings?
We’ll have to wait and see. Weigh-in below for your thoughts!